SNL's Influence

Speaking of Mavericks . . .
Everyone knows that Tina Fey and Sarah Palin are twins separated at birth.  We love Tina Fey and think she is brilliant.

But is the funny twin on Saturday Night Live hurting the brand image of the Vice President contender?

For the last few weeks SNL has done a pretty good job imitating the Vice Presidential candidate. The outfits, hairdos, accent and mannerisms are pretty right on the money.  So, is the tongue and cheek humor making the public think Palin is not quite ready for the job hurting her image?  

We're not sure if SNL has that much influence.  The skits are, however, getting quite a bit of attention.  In fact, yesterday while we were meeting at Panera and talking about the funny SNL skit last weekend (love the beer drinking Maverick reference - hilarious) a woman (typically not fitting the SNL demographic) overhead us and joined in the conversation adding she thought the skit was very funny. 

Maybe SNL won't sway voters, but they sure are creating a buzz and creating some sort of influence.

In looking at our last few posts, I have noticed how hard we have been working. And I think there is only one word for Team Michele and Colleen right now........ Mavericks.

Breast Cancer Patient Cooking Classes

We are creating a marketing piece for our client today. The Culinary Table will be hosting and teaching cooking classes for Breast Cancer Patients and/or Caregivers. What a great way to start their business, give back to a wonderful cause, and hopefully get some media attention during Breast Cancer Awareness Month.

We are currently working on finalizing the details and will have the marketing piece and a media advisory soon! This will make a great visual story for all health reporters in the Columbus area! More to come soon!

Rays are Devils No More

Even major league baseball teams can undergo a brand change. Take the Tampa Bay Devil Rays for example. For starters, the team dropped "devil" from their name and are now the Rays. They are sporting a new logo and a new uniform color - blue (from the previous green).

Why the change? To boost fan support. Attendance has been terrible. In fact, it has been so bad they hired an old P&G brand specialist to help develop consumer touch points to increase the fun creating a ballpark experience. Now true Rays fans can meet the coaches or players before the games, get fun trinkets, and can be seen on the interactive JumboTron.

Is the new brand approach working? Well, sales are up 30% and and when the ballpark packs 30,000 or more fans the winning streak is stronger. Since the change the at home record moved up 20-2.

Looks like fabric softener branding works for baseball too!

La Jeune Mariee

Our second newest client is Worthington bridal boutique, La Jeune Mariee. La Jeune Mariee is an intimate bridal boutique featuring wedding gowns from several premiere designers. Owner, Lindsay prides her business on giving each bride-to-be personal attention since individual appointments are made. You definitely feel extra special shopping for your bridal gown of your dreams!

Having new ownership, La Jeune Mariee is looking to create awareness and a new web site to match their brand image. We are exciting to assist Lindsay and La Jeune Mariee with PR and build their marketing image! We will provide updates as they come!

The Culinary Table

Our newest client, The Culinary Table is in Grandview. This new business will be opening in mid-October and will host intimate celebrations, cooking classes and showcase sophisticated floral designs. They knew what they wanted to do in the venue, had the logo and quite a few ideas. They just need some strategic marketing and PR. That's where we came in.

We started off by creating their messaging, and defined their brand - very fun stuff! This is what we created (and they loved)!

The Culinary Table

Pull up a chair

A unique blend of flavors and fragrance solely created for your memorable occasion.

A Bellisari's Company, The Culinary Table is an intimate gathering venue and hand-on cooking classroom built with old world charm and a twist of modern flair. Bellisari's Catering and Natural Designs have fused their talents creating unforgettable celebrations filled with food, flowers, family and fun.

Now we will work to create awareness through some great PR opportunities, create marketing materials and work with a designer to create their web site. Lots of fun ideas.

Keep a look out for this new unique venue at 1664 W.First Avenue, Grandview, OH 43212. We'll track our progress and keep you posted.

What A Day!!!!!!

This is the type of day a small business owner dreams about. We signed on two new clients both in the bridal/wedding/venue arena.

We are proud to welcome:

The Culinary Table

and

La Jeune Mariee Boutique

to the columbus imPRessions family.

More info on these great clients soon!

VP Debate

In about a half an hour the big debate will be on and all eyes will be glued to the set.  We will be watching too.  We want to hear the opinions of both sides, but we will also be looking at the marketing magic behind it all.

For starters there is a slick logo for the event.  Let's hope the candidates are as slick tonight.  We'll be watching and seeing what other unique finds we can mention tomorrow.

Did You Hear That Bird?

One of the hottest new social networking or micro blogging sites is Twitter. Yes, it's been around for awhile, but now it seems everyone is getting one. Even Channel 4 and some of its reporter/anchors are twittering.

So are we. Follow us at http://twitter.com/cbusimPRessions

What is Twitter? Twitter is a service for people to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

Very similar to the status update on Facebook, you give an update in 140 characters or less as many times as you'd like. You can also select various people to follow which means you get updates on what they are doing.

Another fun tool to network and convey some important message, or possibly even "virtual" word of mouth marketing.

Tweet tweet!